You probably won’t be surprised to learn that a website’s color scheme has a dramatic effect on viewers. Research suggests that over half of all people react positively to red, for example, so you can use it to emphasize particular details. But what about other colors? What is their purpose and how can you take advantage of them? In order to design websites that appeal to customers’ specific requirements, it’s vital that you understand how color psychology works. Here are some key things to keep in mind when designing websites for NZ companies.
A website should reflect your brand values
Branding is more than just choosing a logo or deciding on your company name; it’s also about creating an experience that aligns with your company’s mission statement.
When designing websites, think carefully about your brand values—what do they represent? How do they differentiate you from competitors? What emotions do they evoke in customers? Use these answers to guide your color choices. For example, if you want to convey trustworthiness, using warm colors like red or orange can help achieve that goal. If you want to appear exciting and cutting-edge, cool colors like blue are better suited to your needs. You might even consider creating multiple websites, each of which focuses on different aspects of your business. For example, one website could highlight how reliable you are while another might focus on how innovative you are.
Think outside of the box when possible
One website isn’t enough anymore; most companies now have at least two websites. The first website focuses on branding (see above) while other websites offer specific services (e.g., lead generation, eCommerce). It makes sense to use different colors depending on what kind of website you’re designing. For example, if you want to emphasize security, feel free to use bright shades of yellow because research suggests that people associate yellow with safety. On the other hand, if you want to create a website that generates leads, using shades of green may be best because green has been shown to increase attention spans.
Consider cultural differences
While some color schemes work well across cultures, others don’t fare as well. For example, red is associated with good luck in China but bad luck in Italy. Similarly, white symbolizes death in India but life and purity elsewhere. As such, it’s important to keep cultural differences in mind when designing websites.
Don’t make assumptions about your audience
Some colors are universal while others aren’t. As such, if you want to design websites that appeal to international audiences, avoid making assumptions about their preferences. Instead, conduct market research before selecting a color scheme. In addition to asking them directly about their favorite colors, ask them why they prefer certain colors over others. Once you know what matters most to them, you can adjust your website accordingly.
The Importance Of Typography In Website Design
Many websites are designed without considering typography; instead, designers simply throw together various fonts and hope for the best. But is that really a good idea? After all, choosing appropriate fonts can make or break your website’s design. As such, it’s important to understand how typography works so you can make informed decisions about your font choices. Don’t underestimate font-size: While many people assume that bigger is better when it comes to font size, they’re wrong—at least in some cases.